{"id":63,"date":"2012-08-02T13:43:11","date_gmt":"2012-08-02T12:43:11","guid":{"rendered":"http:\/\/repstyleart.com\/ourpleasure\/?p=63"},"modified":"2021-08-29T10:01:19","modified_gmt":"2021-08-29T09:01:19","slug":"guide-pour-le-soutien-du-developpeur-independant","status":"publish","type":"post","link":"http:\/\/repstyleart.com\/ourpleasure\/guide-pour-le-soutien-du-developpeur-independant\/","title":{"rendered":"<!--:fr-->Guide pour le soutien du developpeur independant<!--:--><!--:en-->Guide to support the indie developer<!--:-->"},"content":{"rendered":"<p><!--:fr--><a href=\"http:\/\/repstyleart.com\/ourpleasure\/guide-pour-le-soutien-du-developpeur-independant\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/repstyleart.com\/ourpleasure\/img\/guidesoutiendevind\/vignette_guidesoutiendevind.jpg\" alt=\"\" width=\"540\" height=\"103\" \/><\/a><\/p>\n<p><!--:--><!--:en--><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/repstyleart.com\/ourpleasure\/en\/guide-pour-le-soutien-du-developpeur-independant\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/repstyleart.com\/ourpleasure\/img\/guidesoutiendevind\/vignette_guidesoutiendevindEN.jpg\" alt=\"\" width=\"540\" height=\"103\" \/><\/a><\/p>\n<p><!--:--><!--more--><!--:fr--><\/p>\n<p>Que voil\u00e0 un bien beau et terrible sujet sur lequel beaucoup de d\u00e9veloppeurs ind\u00e9pendants se cassent les dents !<\/p>\n<p>Obtenir le soutien (moral ou financier) n\u00e9cessaire au bon d\u00e9veloppement de son projet ind\u00e9 et de sa r\u00e9putation n&rsquo;est pas une mince affaire.<\/p>\n<p>La plupart du temps, ceux qui s&rsquo;en sortent bien sont \u00e0 mon sens :<\/p>\n<p><strong>1.<\/strong> les d\u00e9veloppeurs ayant quitt\u00e9 un grand studio de jeux vid\u00e9o pour monter une structure ind\u00e9 avec des valeurs qu&rsquo;ils respectent et qui les motivent.<\/p>\n<p>Dans ce premier cas, le jeu a toutes les chances de voir le jour gr\u00e2ce aux r\u00e9seaux de ses d\u00e9veloppeurs qui peuvent parler de leurs produits aux \u00ab\u00a0bonnes oreilles\u00a0\u00bb susceptibles de diffuser leurs jeux de fa\u00e7on amicale car ces oreilles connaissent bien vos comp\u00e9tences professionnelles.<\/p>\n<p><strong>2.<\/strong> les jeux aux concepts formidables mais irr\u00e9alisables en tant que petite structure et qui requiert des \u00e9quipes allant de 50 \u00e0 200 personnes.<\/p>\n<p>Dans ce second cas de figure, les jeux arrivent rarement \u00e0 \u00e9clore et restent \u00e0 l&rsquo;\u00e9tat d&#8217;embryon emplis d&rsquo;ambitions majestueuses qui ont attir\u00e9es tous les regards lors de la diffusion du projet mais qui,\u00a0 malheureusement trop ardues \u00e0 r\u00e9aliser, ont \u00e9t\u00e9 abandonn\u00e9s.<\/p>\n<p><strong>Quelle le\u00e7on pouvons-nous en tirer ?<\/strong><\/p>\n<p>Le r\u00e9seau, s&rsquo;il est de qualit\u00e9 professionnelle, facilite la diffusion d&rsquo;un projet car il est bas\u00e9 sur une reconnaissance concr\u00e8te.<\/p>\n<p>Le r\u00e9seau, s&rsquo;il est de qualit\u00e9 amateur, est bas\u00e9 sur des id\u00e9aux, des ambitions (ou du vent) qui attirent l\u2019\u00e9merveillement mais qui n&rsquo;ont aucun aspect concret et restent \u00e0 l&rsquo;\u00e9tat d&rsquo;esp\u00e9rances souvent bafou\u00e9es.<\/p>\n<p><strong>Que se passe-t-il lorsque l&rsquo;on a un projet r\u00e9alisable en petite structure mais que l&rsquo;on a pas de r\u00e9seaux professionnel ?<\/strong><\/p>\n<p>Et bien on ne se fait pas remarquer !<\/p>\n<p>Tout simplement parce qu&rsquo;on vend rarement du r\u00eave et que m\u00eame quand on en vend malgr\u00e9 ces contraintes et bien si personne (de qualit\u00e9) n&rsquo;est l\u00e0 pour appr\u00e9cier le travail et bien il n&rsquo;y a pas de partage, donc pas de diffusion int\u00e9ressante.<\/p>\n<p>Maintenant que nous avons fait un petit tour sur la situation qui touche les nouveaux d\u00e9veloppeurs ind\u00e9pendants qui tentent de se construire tout seuls car ils n&rsquo;ont pas d&rsquo;autres moyens, voyons un peu comment ces personnes peuvent se d\u00e9brouiller pour am\u00e9liorer leur situation !<\/p>\n<p><span style=\"font-size: large;\"><strong>Voici donc mon guide \u00e0 la recherche de soutien :<\/strong><\/span><\/p>\n<p><strong>I. Pourquoi devriez-vous \u00eatre soutenu ?<\/strong><\/p>\n<p>Dans cette premi\u00e8re \u00e9tape, le but est de lister toutes les raisons qui vous motiveraient \u00e0 soutenir un projet.<\/p>\n<p>Cela demande pas mal de r\u00e9flexion mais c&rsquo;est un tr\u00e8s bon exercice pour d\u00e9celer ce qui au final attire un soutien.<\/p>\n<p>A titre d&rsquo;exemple, voici les raisons que je propose pour mon jeu Shokokut :<\/p>\n<ul>\n<li>Vous aimez mon jeu. <span style=\"color: #ff6600;\">(c&rsquo;est la plus \u00e9vidente)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimeriez en voir plus. <span style=\"color: #ff6600;\">(vous admettez que votre jeu correspond \u00e0 vos moyens actuels mais qu&rsquo;il serait meilleur avec du soutien)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous estimez mon savoir-faire.<span style=\"color: #ff6600;\"> (vous pensez avoir des comp\u00e9tences qui m\u00e9ritent d&rsquo;\u00eatre us\u00e9es \u00e0 bon escient)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez les bonsa\u00efs. <span style=\"color: #ff6600;\">(vous touchez les go\u00fbts communs entre votre jeu et vos soutiens)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez les samoura\u00efs. <span style=\"color: #ff6600;\">(vous touchez les go\u00fbts communs entre votre jeu et vos soutiens)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez les d\u00e9fis. <span style=\"color: #ff6600;\">(vous titiller la comp\u00e9titivit\u00e9)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez jouer.<span style=\"color: #ff6600;\"> (la plus facile)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez prendre une pause avec un petit jeu. <span style=\"color: #ff6600;\">(vous mettez en avant l\u2019int\u00e9r\u00eat principal du jeu)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous voulez apporter votre contribution \u00e0 la cr\u00e9ation d\u2019un jeu. <span style=\"color: #ff6600;\">(vous rappelez aux joueurs que c&rsquo;est gr\u00e2ce \u00e0 eux que vous pouvez exister)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous \u00eates un cr\u00e9ateur et vous aimeriez que l\u2019on vous soutienne de la m\u00eame fa\u00e7on. <span style=\"color: #ff6600;\">(vous touchez vos confr\u00e8res auxquels vous rendrez la pareille)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous appr\u00e9ciez de voir que lorsqu\u2019on est passionn\u00e9, on peut y arriver. <span style=\"color: #ff6600;\">(vous montrer votre engagement)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimez les poneys, les zombies et les chats mais vous en avez marre de les voir.<span style=\"color: #ff6600;\"> (vous apportez une touche d&rsquo;humour)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimeriez voir de quoi nous serions capables avec un vrai budget.<span style=\"color: #ff6600;\"> (vous mettez le point sur la qualit\u00e9 de votre travail en d\u00e9pit de votre situation et laissez le joueur imaginer ce que vous pourriez faire avec les moyens ad\u00e9quats)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vous aimeriez nous voir cr\u00e9er de nouveaux jeux, plus originaux. <span style=\"color: #ff6600;\">(vous avez des limites que les joueurs pourraient briser)<\/span><\/li>\n<\/ul>\n<p><strong>II. Comment pourriez-vous \u00eatre soutenu ?<\/strong><\/p>\n<p>Quand on pense \u00e0 soutien, on pense aux dons financiers mais ce n&rsquo;est pas la seule fa\u00e7on de soutenir un projet !<\/p>\n<p>Au jour d&rsquo;aujourd&rsquo;hui, la r\u00e9putation est extr\u00eamement importante car elle est est synonyme de r\u00e9tention et de d\u00e9veloppement de sa client\u00e8le. C&rsquo;est d&rsquo;ailleurs pour ce la que les marques sont pr\u00eates \u00e0 payer pour disposer d&rsquo;espace de pub dans les m\u00e9dias (vid\u00e9os, audio, papier, web) et aussi dans les jeux !<\/p>\n<p>Voyons donc un peu les diff\u00e9rentes fa\u00e7on qu&rsquo;a le soutien potentiel de vous soutenir :<\/p>\n<ul>\n<li>En vous faisant un don financier.<\/li>\n<li>En partageant votre jeu avec ses amis (sur les r\u00e9seaux sociaux).<\/li>\n<li>En donnant son avis sur le jeu par le biais d&rsquo;un forum,\u00a0 d&rsquo;un message priv\u00e9 ou par email<\/li>\n<li>En parlant de votre projet sur son site, son blog ou sur son forum.<\/li>\n<li>En s&rsquo;inscrivant sur le site officiel du projet pour se fid\u00e9liser.<\/li>\n<\/ul>\n<p>Voil\u00e0 !<\/p>\n<p>Je pense que nous avons fait le tour des raisons et moyens essentiels \u00e0 mettre en \u0153uvre pour rechercher des soutiens moraux ou financiers afin de motiver la bonne r\u00e9alisation de vos projets <img decoding=\"async\" src=\"http:\/\/repstyleart.com\/ourpleasure\/wp-includes\/images\/smilies\/icon_smile.gif\" alt=\":)\" \/><\/p>\n<p>Je finirai par dire que m\u00eame si cela semble simple, il s&rsquo;agit d&rsquo;une t\u00e2che assez fastidieuse requ\u00e9rant un bon sens de la communication, de savoir o\u00f9 faire de telles requ\u00eates, d&rsquo;\u00eatre capable d&rsquo;alimenter les soutiens de news sur le projet &#8230; Et cela prend beaucoup de temps.<\/p>\n<p>Donc si vous avez la possibilit\u00e9 d&rsquo;int\u00e9grer un community manager \u00e0 votre \u00e9quipe qui pourra se charger de la recherche de soutien, n&rsquo;h\u00e9sitez pas une seule seconde pour l&rsquo;engager et ne pas n\u00e9gliger l&rsquo;aspect communaut\u00e9 car il nourrit votre r\u00e9putation !<\/p>\n<p><span style=\"font-size: medium;\"><strong>Qu&rsquo;en pensez-vous ?<\/strong><\/span><\/p>\n<p>Cela vous semble une bonne base \u00e0 vous aussi ou avez-vous votre propre avis sur la question ?<\/p>\n<p>Si vous souhaitez que ce petit guide s&rsquo;am\u00e9liore n&rsquo;h\u00e9sitez pas \u00e0 faire part de vos commentaires sur le sujet \ud83d\ude42 !<\/p>\n<p><!--:--><!--:en--><br \/>\nThat this is a very beautiful and terrible subject where many developer break the teeth above !<br \/>\nGetting essential support (moral or financial) to well develop his indie game project and his reputation is really not easy (even on a crowdfunding website).<\/p>\n<p>Most of the time, those who try it are :<\/p>\n<p><strong>1.\u00a0<\/strong>developers who left a big videogame studio to start an indie game studio\u00a0with values they respect and motivate them.<\/p>\n<p>In this first case, the indie game get many chances to birth with the developers professional networks because the developers can share their project to the right persons likely to distribute their games in a friendly manner because their firends are familiar with their professional skills.<\/p>\n<p><strong>2.\u00a0<\/strong>games with amazing concepts but unrealizable as a small structure and who need a big team (50 to 200 persons).<\/p>\n<p>In this second case, the games often fail to hatch and stay at the embryon&rsquo;s step full of wonderful ambitions who attracted all the eyes when the project was braodcast but who, unfortunately too hard to realize, are abandoned.<\/p>\n<p><strong>3.<\/strong>game&rsquo;s lovers who see success stories about a one person team making a great game became a reference like zombie game.<\/p>\n<p>In this last case, game&rsquo;s lover who enjoy playing successful game simply think :\u00a0\u00bbZombie work so well, i&rsquo;ll do one too and get famous !\u00a0\u00bb. And there we have a new copy-paste game.<\/p>\n<p><strong>What lesson can we learn ?<\/strong><\/p>\n<p>The network, if it&rsquo;s made of professional quality, facilitate the broadcast of a project because it&rsquo;s already based on a tangible recognition.<\/p>\n<p>The network, if it&rsquo;s made of amateur quality, is based on ideals, ambitions (or wind) that attracts the wonder but don&rsquo;t have any tangible aspect and stay expectations often flouted.<\/p>\n<p><strong>What happen when we have a realizable project but we don&rsquo;t have a professional network ?<\/strong><\/p>\n<p>We are not visible !<\/p>\n<p>Simply because we rarely sell dream and when even we sell it despite the constraint, if no-one (of professional quality or of good reputation) is here to see it then there is no sharing and no interesting broadcast.<\/p>\n<p>Now that we know the situation that touch the new indie developers who try to build themselves alone because they don&rsquo;t have any other way to do it, let see how this people can improve their situation !<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Here is my guide to find support :<\/strong><\/span><\/p>\n<p><strong>I. Why should you\u00a0 be supported ?<\/strong><\/p>\n<p>In this first step, the goal is to list every reason who motivate you to support a project.<\/p>\n<p>It requiere a lot of reflexion but it&rsquo;s a very good exercise to find what attracts support.<\/p>\n<p>For example, here are the possible reasons that i give to potential supporters to support my arcade casual game Shokokut about bonzais (playable on shokokut.com) :<\/p>\n<ul>\n<li>If you like my game. <span style=\"color: #ff6600;\">(the most obvious)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you want to see more. <span style=\"color: #ff6600;\">(you admit that your game corresponds to your current means but it can be better with support)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you have some respect for my game. <span style=\"color: #ff6600;\">(you think you have some skills that deserve to be well used)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you love bonza\u00ees. <span style=\"color: #ff6600;\">(you touch the commonalities between the game and the supporters)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you like challenges.<span style=\"color: #ff6600;\"> (you motivate the spirit of competition)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you love to play. <span style=\"color: #ff6600;\">(the easiest one)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you like to take a break with a small game. <span style=\"color: #ff6600;\">(put in front the principal interest)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you want to help someone to create a game. <span style=\"color: #ff6600;\">(you remind it the players\/supporters that they are the engine that push you to make a game)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you are also a game creator and you would like to be supported like that. <span style=\"color: #ff6600;\">(you touch colleagues)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you like to see when we are motivated, we can reach his goal. <span style=\"color: #ff6600;\">(you show your investement)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you love ponies, zombies and cats but you are bored to see them. <span style=\"color: #ff6600;\">(you put a bit of humor)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you would like to see what i can do if we have a real budget to work. <span style=\"color: #ff6600;\">(let players and supporters imagine what can be your full potential)<\/span><\/li>\n<\/ul>\n<ul>\n<li>If you want to see me create a game more unique. <span style=\"color: #ff6600;\">(you have limits which could be broken by supports)<\/span><\/li>\n<\/ul>\n<p><strong>II. How can you be supported ?<\/strong><\/p>\n<p>When we think about support, we think of financial donations but it&rsquo;s not the only way to get supported !<\/p>\n<p>Today, reputation is extremely important because it&rsquo;s synonymous with development and retention of customers. That&rsquo;s for it there is sponsors ready to pay for an ad space on medias and games !<\/p>\n<p>Let see how a supporter can supports your project :<\/p>\n<ul>\n<li>With a financial donation.<\/li>\n<li>By sharing your game with his friends (on social networks or in real life).<\/li>\n<li>With comments on the game on a message board, a private message or an email.<\/li>\n<li>By talking about your project on his site, blog or forum.<\/li>\n<li>by signing up to the official website of your project to follow.<\/li>\n<\/ul>\n<p>Voil\u00e0 !<\/p>\n<p>I think we saw the essential reasons and medium to search supports to motivate the good realization of your projects <img decoding=\"async\" src=\"http:\/\/repstyleart.com\/ourpleasure\/wp-includes\/images\/smilies\/icon_biggrin.gif\" alt=\":D\" \/> .<\/p>\n<p>I end it by saying that even if it seems simple, it&rsquo;s a tough task requiering a good sense of communication, a good knowledge of the places where you need to be, to be able to fill the supporters with news about your project &#8230; And it takes many many times to achieve.<\/p>\n<p>Therefore if you have the opportunity to integrate a community manager in your team who can handle this, don&rsquo;t hesitate a second and take him in your team. Never neglect the community aspect of your game because it feeds your reputation and your motivation ! But don&rsquo;t worry, if your game is good, you will reach the top !<\/p>\n<p>Do you think it&rsquo;s a real basis or do you have some experience to share and to improve this guide ?<!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[21,25,24,19,18,27,23,20,28,22,17,26],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-soutien","tag-communaute","tag-inde","tag-independant","tag-jeu-video","tag-jeux-2","tag-ludovic-servat","tag-recherche","tag-reputation","tag-shokokut-2","tag-soutenir-guide","tag-soutien-2","tag-studio"],"_links":{"self":[{"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":49,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":1091,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/posts\/63\/revisions\/1091"}],"wp:attachment":[{"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/repstyleart.com\/ourpleasure\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}